DISCUSSING MEDIA CONSUMPTION TRENDS NOWADAYS

Discussing media consumption trends nowadays

Discussing media consumption trends nowadays

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Having a look at a few of the recent modifications and developments in TV and digital media.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form video content, the method by which people are getting their news reports is also evolving. Individuals are significantly turning towards online news sources, instead of watching TV, to find out about ongoing worldly affairs. Nevertheless, at the same time, due to a consistent flow of information, people are becoming overwhelmed by huge quantities of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and simpler to observe. Nowadays it is common to see news channels that have sizeable followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been very important for providing individuals with dependable and verified news sources, in a style they can easily relate to.

In the current digital age, smart phones have come to be one of the most commonplace instruments that individuals are using to watch videos and gain access to media. Nowadays, many social media platforms are providing limitless feeds of brief, chains of videos, that are growing in popularity among smart device users. In fact, statistics show that that globally, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms enable users to see a variety of personalised videos and interact read more immediately, making these videos much more engaging and addicting than standard television. Short form videos are also being used more often for news and academic functions, not just for entertainment. Subsequently, this pattern is evolving the way individuals are actively seeking for and counting on to get knowledge, in a much faster, much shorter and more visible format.

In the last few years, with the growth of digital media, the way in which people take in content has changed significantly. For several years, standard television was the primary source of household entertainment for most people. However, after the development of streaming services, many audiences are turning away from arranged television, especially among younger people. Instead, international media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly evidences the switch in audience intake practices. These services are popular for allowing people to view the shows and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the market.

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